It is important to start our day with the remembrance of Allah ﷻ. For those striving on the path of nearness to Allah ﷻ, this is a continuous effort that must be made everyday. For those who have a set amount of daily dhikr, it is best to begin with it in the morning, as there are less chances of becoming negligent with it later on. If one happens to miss their dhikr in the morning, then the night will always be available. However, no day should go by without giving the soul the nourishment that it needs. Just as breakfast is the most important meal to physically take advantage of our day, the soul requires daily spiritual energy in the form of the dhikr of Allah ﷻ, and the morning time is the best time to give the soul its nourishment.